Community Stage - Hall 10
In this session, we explore how social media is shaping modern reading habits and how it can be harnessed to create meaningful, inspiring content for the new generation. Participants will discuss strategies for transforming social media's challenges into opportunities for positive engagement, focusing on how these platforms can inspire young people to read and engage with cultural and intellectual content. The conversation will also cover the design of digital content that blends entertainment with education, sparking curiosity and fostering a love for exploration and learning among younger audiences.
Content Creator
Born on 8 March 1986, in Jezzine, Lebanon, is a journalist, storyteller, and entrepreneur. She studied radio and TV journalism at the Lebanese University, starting her career at a radio station in 2006.
Over the next six years, she worked as a news correspondent and hosted morning shows. In 2011, she joined Almayadeen news channel as a prominent anchor and programme presenter, where she created and hosted "Almashadiyya", a daily show covering politics, economics, entertainment, society, and technology.
In 2021, Lana shifted to human-centred journalism with "Nothing is Impossible", a show focused on stories of resilience and success. By 2023, she enhanced her social media presence to share content that promotes knowledge and personal development.
Lana’s journey culminated in the founding of the Storytelling School and Solist Mindfulness Hub, where she empowers others through storytelling. She continues to inspire hope and motivate others through every story she shares.
Content Creator
An expert in media and communications, Zaina Khaled currently serves as the Public Policy Programs and Partnerships Lead for the Middle East, North Africa, and Turkey at TikTok.
In her current role, Zaina focuses on developing and implementing strategies to engage policymakers on key issues related to the TikTok platform and its creator community.
Before joining TikTok, Zaina held multiple roles in the media industry, including serving as a project supervisor at the Weyyak platform under Zee Entertainment Enterprises and working as a producer at MBC Group, where she led various production campaigns for government entities in the UAE.
Beyond her professional career, Zaina is also a public speaker, voice-over artist, and filmmaker.
Media Professional
Amani Al Shehi is an Emirati journalist, prominent programme presenter, and social media influencer. She holds a bachelor’s degree in media, a master’s degree in quality management, and is currently pursuing a Doctorate in leadership and influence.
She began her media career as a presenter and programme producer, delivering diverse content focused on social and cultural issues. Alongside her work in the media, Amani engages with her followers on Instagram, TikTok, and Snapchat, sharing a variety of content covering lifestyle and cultural topics. Known by the nickname "Um Ghaim" on social media, she is recognised for her interactive style and distinctive presence.